I came across this Ad Age story, Inside The Mommy Blogger Business at work--I work in the marketing sector. I was very excited to hear how mommy blogging continues to shift the minds of today's consumer brands.
In this report, you'll hear some compelling statistics, such as there are roughly 8 million female bloggers, a large subset of that being moms. That's a whole lotta mamas speaking their mind. While mommy bloggers tend not to have the most lucrative and trafficked blogs, the sheer volume of us is turning heads in corporate offices around the world.
In following other mommy bloggers, I find their posts entertaining, relevant, and smart. More importantly, it's a way for me to connect with like-minded women. It's in our nature. We are social creatures and we want to share our stories, and support each other. We embody word-of-mouth, and for a marketer, that is music to the ears.
When we find a product or service we love, we want to shout it to the rooftops. Conversely, when we find one we loathe, we want to shout even louder. Consumer brands are smart to engage mommy bloggers in their marketing and public relations plans. Those mommy bloggers who remain authentic and transparent to their audiences can write from the heart about products they truly love. It's a win-win-win situation for the blogger, her readers, and the brand. So, to all the mommy bloggers out there: Blog On!!
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